David P. Cernicek, RVT, RDMS is a diagnostic medical ultrasound specialist, educator, author, consultant, and industry advisor with more than 45 years of experience in medical imaging. His career has included clinical practice, education, product development, leadership, and consulting across a broad range of ultrasound specialties, including echocardiography, vascular ultrasound, emergency medicine, musculoskeletal imaging, thyroid imaging, breast ultrasound, urology, pelvic floor imaging, and ultrasound-guided diagnostic and interventional procedures.
A former ultrasound industry executive and current Medical Advisor to EndoCure, David is a recognized advocate for sonographer safety, workforce sustainability, and career longevity. He is a frequent speaker and podcast guest whose perspectives on emerging ultrasound technologies and workforce challenges have been featured in industry publications and national media, including a recent Forbes article discussing ultrasound innovation and automation.
David is the author of What Hurts? a book examining the physical toll of sonography and the importance of protecting the profession's future. His presentations combine decades of clinicaland industry experience with practical strategies that help sonographers reduce injury risk, extend career longevity, and continue providing exceptional patient care.